Add Twitter Inc., Samsung
Electronics Co. and Coca-Cola Co. to the list of winners at last night’s
Oscars ceremony for their product-placement coups.
Twitter, the microblogging site, was flooded with traffic
after host Ellen DeGeneres waded into the audience for a
photo during the Los Angeles event, telecast on Walt Disney Co.’s ABC.
She gathered up Meryl Streep, Jennifer Lawrence, Kevin Spacey, Jared Leto and Lupita Nyong’o, and handed her
Samsung smartphone to Bradley Cooper to take the shot. The impromptu
selfie set the record for the most-retweeted post ever and temporarily
disrupted Twitter’s service for some users, bringing the
microblogging site tons of publicity.
“We crashed and broke Twitter,” DeGeneres said later from
the stage. “We made history.”
The awards themselves were dominated by “12 Years a Slave,”
which won three Oscars including best picture and best supporting actress for
Nyong’o, and “Gravity,” which took home seven statuettes. Leto was recognized
for his supporting role in “Dallas Buyers Club.” Brad Pitt, who produced “12 Years a Slave,” was in
the picture as well.
By today, the selfie had been retweeted more than 3 million
times, crushing the previous record set by President Barack Obama after his
re-election in November 2012. His “Four more years” post has been retweeted
more than 780,000 times.
“If only Bradley’s
arm was longer,” DeGeneres posted. “Best photo ever.”
The photo also got almost 1.9 million likes on
Facebook.
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