The range, which starts at £199 (approximately 52000 Nigerian naira) and will initially be available exclusively from London’s Selfridges, claims to “turn your iPhone into a fashionable camera”.
They will also integrate a keyboard which Will.i.am claims will make sharing and tagging photos easier.
The product has been developed over the last year for what he called "the cost of two DJ gigs".
Under the brand foto.sosho, the models have interchangeable lenses and a built-in flash, with photo editing, filters and sharing also built in. Versions for the iPhone 4 will be available from 6 December, but an iPhone 5 model, which replaces the entire iPhone camera with a new sensor an flash, will not ship until next year.
Speaking The Daily Telegraph last week, the Black-Eyed Peas star said the first product from his new consumer electronics and app venture i.am+ clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. ‘We have our own sensor and a better flash,” he said. “You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
© 2012 Nwiro Ngozika . All rights reserved.
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